We are not traditional consultants. We collaborate with our clients to identify what makes them and their businesses remarkable and develop approaches that leverage internal strengths and optimize market opportunities.   We think and act like business leaders, senior marketers and experienced industry observers, bringing an objective view to the market. We complement marketing efforts, crafting thoughtful recommendations based on decades of work experience in B2B technology and bleeding edge technology innovation. The unique plans we devise for clients are illuminated with best-in-class content and strategic market positioning. We believe marketing success is measurable while also being central to achieving the company’s primary business objectives and we believe that every marketing initiative must advance the telling of the company story which now, as always, is the beating heart of marketing.