Swedish creative, Ulrika Lundgren, founded Rika Studios in 2005. What started as an accessories label soon expanded in to a ready to wear collection, a highly acclaimed independent magazine and a boutique hotel, thus creating the Rika World; - Rika By Ulrika Lundgren - Maison Rika - Rika Magazine Ulrika has worked as a fashion and interiors stylist for prestigious magazines such as Casa Vogue and ELLE Decoration. She also won awards such as; The Golden Button 2014, for Best Designer, Elle award for Best Accesory Brand and Prize of Honour award.