Rugid Grind creates culturally authentic experiences using coffee beans derived from the best rural farmers around the world, roasted in-house to create a premium, satisfying flavor. At Rugid Grind, our mission is Bigger than the Brew. We aim to support youth whom are identified as at-risk, based on several factors such as: homelessness, pregnancy, economic disadvantages and violence. Our goal is to empower them through common resources necessary for survival and achievement. Based in Houston, Texas, we have identified various needs amongst at-risk youth and have established a headquarters that sources rural farms to offer a variety of organic and quality coffee beans to our customers. Our motto, Sip with a Purpose, was established in hopes to provide a meaningful experience in each and every cup or bag purchased, and attain resources to uplift and support our future.