Rethink Sun. That's what we did. We looked at all the preconceived notions and complex systems in solar power and decided to simplify. We asked questions like how can we make if more efficient and less expensive. That's when we came up with a patented technology called "shaped beam." We take pure sunlight and shape it to a clean, consistently-shaped beam of pure energy... and we harvest that power with a high-tech photovoltaic chip half the size of your pinky fingernail. Now that's really cool. And we can do it at a cost that will turn the power generation industry on its ear.