BookBox is a social venture with the mission of creating a ‘book’ for every child in his/her language. In our conception, a ‘book’ is a reading experience that can travel any audio-visual media platform, including print. We, therefore, innovated the ‘AniBook’ or animated book, to support early reading and language skills. AniBooks flow from a simple fact – children love to watch cartoons. Thus, AniBooks are animated stories for children, with the narration appearing on-screen as Same Language Subtitles (SLS). Every word is highlighted in perfect timing with the audio narration, thus strengthening reading skills, automatically and subconsciously. SLS is a pedagogically sound and proven technique, which has won many international awards. It has also been implemented widely on film song based TV programmes in India, in 10 languages, by our partner non-profit, www.planetread.org.