It was fortuitous. Liquor Exchange, as it was called in 1982, quickly established itself in a few short years as one of the country's premier independent fine wine retailers. In 1991, the company changed names from Liquor Exchange to Wine Exchange and hired Kyle Meyer, who would become an essential cog in the continuing development of the business. Under Owner, Steve Zanotti's tutelage and armed with a (still) voracious appetite for knowledge Kyle tuned his palate and helped Wine Exchange establish itself as one of the first retailers to form an online presence (winex.com) and the company continued to offer an amazing array of wines at rock-bottom prices. In 2001 Tristen Beamon 'joined up' at the behest of his friend and drinking buddy, Kyle. Tristen's impact was immediately felt with the establishing of one of the first daily e-mail offering programs in the country as well as a expanding of Winex's legendary Bordeaux futures campaigns. In 2011, Tris and Kyle left Wine Exchange to form bestwinesonline.com. The pair quickly established Best Wines as one of the hottest wine retail platforms in the country. In 2015 the Zanotti's, Tristen and Kyle have all come full circle with the Best Wines Group purchase of Wine Exchange and winex.com. The team, back together again, have now created their idea of the perfect wine sales and education platform including their state-of-the-art website, brick-and-mortar wine showroom, irreverent but timely daily missives, a healthy social media platforms including their Youtube channel (The Extract), a progressive Pre-Arrivals offering system and, of course, those same rock-bottom prices. The creed at Wine Exchange now is to move forward in the on-line wine retail space as it changes drastically and dynamically. Their attention to customer experience and empathy toward the wine consumer is unparalleled and they are poised to continue competing on the national wine retail stage.