Beneffect Consulting is dedicated to helping your brand gain “Muscular Brand Advantage” by making your brand work harder for your business. Beneffect has the requisite strategic branding expertise to do so through its experience across a wide spectrum of categories and clients such as Bill & Melinda Gates Foundation, Pepsi Foods, Hero Motocorp (Hero Honda), Jet Airways, Spectranet, VLCC, Ford, Tarun Tahiliani, Modi-Illva, Yakult, SBI Cards, ITC, Apollo Tyres, Optiemus, People Matters, etc.