Competition, commoditisation and disruptive technologies are pressuring salespeople into a downward spiral on price, disrupting the connection between their brand purpose, promise and how they sell. Businesses become stuck rolling out the same initiatives, reducing prices, hoping to sell higher volumes, but expect different results. Albert Einstein once referred to this as being the definition of insanity. At Shift, we teach sales leaders and their team members The Art of Relationship Selling. We provide the insights, processes and frameworks to sell in a way that increases profits while helping people find more purpose in their role in sales. You can learn right away by accessing Module One of our online course for free and by getting a copy of Andrew's book, The Art of Relationship Selling. We also have many in-depth free resources on our website. We look forward to teaching you the Art of Relationship Selling. Happy selling!