Established in 2010 in New York, the Jonathan Simkhai brand provides luxury ready-to-wear for the modern woman. The core aesthetic philosophy plays with the tension of feminine strength and sensuality; this is reflected in the employment of customized fabrics, romantic detailing, linear lines, and contoured silhouettes. Through designs that seek to embolden women with confidence and ease, the brand represents modern versatility. As a 2015 winner of the prestigious CFDA/Vogue Fashion Fund, Jonathan Simkhai continues to redefine the 21st century wardrobe and reinvigorate American fashion. Jonathan Simkhai launched his eponymous label after years of experience as a buyer and merchandiser. He honed his technical skills at Parsons School of Design and the Fashion Institute of Technology. Early success of the label propelled Simkhai into the CFDA {Fashion Incubator} program where he developed his eye for quality of craft. Simkhai is continuously inspired by the built environment, which motivates his creative process and desire to push conventional design boundaries. His work often explores the confluence of technology and hand-made artistry. The brand relocated to Los Angeles in 2018 with a new headquarters in West Hollywood. The two story building houses Simkhai's executive office, atelier and design studio, and first ever flagship store. Simkhai's designs continue to showcase his signature design aesthetic of the interplay of hard and soft, while the warm and sunny California landscape inspires the progression of new and successful categories including Swim, Denim and Knitwear.