Pegasos S.A. was founded in 1979 and is a distribution company that undertakes commercial representation of global and national consumer brands in Greece. Pegasos S.A. represents brands such as Haribo, Panini, Lindt, Corny, Capri Sun, as well as other successful brands. Its strategic aim is to ensure the continuous growth of the brands in its portfolio by offering high quality commercial services. In its drive to meet this goal, Pegasos has built one of the most dynamic sales networks in Greece, forging strong relationships not only with the National Key Accounts but also with more than fifteen thousand points-of-sale in traditional trade, covering 100% of the country’s territory. Pegasos manages to micro-deliver with its own fleet, with same- or next-day delivery, 6.000 Points of Sale in Attica, Thesniki and Crete which consist the majority of the country’s retail market. The combination of direct engagement, in both traditional and modern channel, with its own forces, consists a distinctive characteristic and a competitive advantage of Pegasos S.A. The company’s mission is to be the most strategic partner in consumer brand-building in Greece. The mission is being implemented by its knowledge of the Greek market, by investments in assets, products, distribution and by caring for its people – the most important asset of the company.