Education Geographics comes under the umbrella of Australian Development Strategies (ADS) and was founded by John Black, the former Senator for Queensland, who has pioneered the demographic profiling of Australian political and economic groups since 1975. ADS has been working with schools for the past 13 years to provide them with a profile of their catchment area. This insight helps schools with fee pricing and affordability, enrolment demand, where to target their marketing, bus transportation planning and business risk assessment. ADS markets its demographic profile insights for schools through its Education Geographics (EGS) brand.