Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. We believe that powerful creative solutions can transform organizations, broadcast extraordinary stories, and make positive impacts. Approach Design is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts. We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. Rice creates strategic branding and visual identities for commercial and cultural clients. We believe that our powerful and compelling solutions can transform organizations, broadcast extraordinary stories, and make positive impacts. Approach Design is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts. We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.