Gerard Ibarra, Ph.D., is an author, business consultant, speaker, and serial entrepreneur who received his Ph.D. in Applied Science from Southern Methodist University’s (SMU’s) Lyle School of Engineering. He is author of “Good Decisions, Better Outcomes: A Simple, Five-Step Process to Help You Make Important and Difficult Decisions with Confidence and Clarity.” He teaches and helps companies, businesses, and institutions faced with multiple alternatives—made even more difficult by competing departments or individuals—to converge on one that is for the betterment of the overall company. He uses his framework, of which he wrote about in his book, coupled with mathematical modeling and system analysis that considers cost, service, and the company’s ecosystem to aid his clients with the decision-making process. He brings effectiveness and consensus when companies must decide between multiple and seemingly equal alternatives.