Maracuja for Food and Beverage Company was founded on the modern Egyptian renaissance's economic and investment principles. It was founded by Mohamed El Meniawy, a former football player and businessman, with the belief of contributing to the advancement of Egyptian investment and providing good and distinguished job opportunities for young graduates to gain experience by working under a team of experienced managers. Maracuja strives to be one of the Middle East's most well-known food and beverage enterprises. Maracuja focuses on continuous improvement and direct and indirect diversification of its initiatives in diverse food and beverage industries.