TraceVerified (www.traceverified.com) is the pioneer in electronic food traceability in Vietnam. We provide Internet-enabled tools and solutions in food transparency, as the basis for food quality assurance from farm to table, so people can enjoy their right to healthy food. In the retail market, TraceVerified app is used by shoppers to scan participating producer’s products having the QR code, to trace and verify the authentic origin, and other information about the product in hand.