We help people to enjoy the sea on attractive, efficient and exciting boats. We aim to do this in a sustainable way, without burdening the next generation. We refer to shipyards and yacht owners by accompanying the building of a vessel from concept to the launch, providing a wide range of services. In product design, concept design, and service design, the term “design” is more than a decorative addendum. When applied to solve problems generating innovations, it becomes the heart of a modern holistic approach that focuses on the needs of the people who use the product or service. When our customers have unmet needs, we see opportunities, develop experiences and jointly create solutions that generate added value for everyone involved. We call this approach “Eco Design Thinking”. DESIGN -Ideation -Design management -Customer journey mapping -User and job stories ENGINEERING -Naval architecture -Structural design -Composites material -Numerical simulation -3D modeling -Systems and equipment design -Classification of ship and yachts PROTOTYPING AND TESTING -Virtual and Augmented Reality -3D Printing -Acoustic, Thermal and Motion surveys and measurements www.micad.it