Performance of a Lifetime (POAL) is a consulting firm headquartered in New York City with teams across the globe. For 20 years, companies across all industries have trusted us to deliver organizational change through our focus on the human side of strategy. We unlock increasingly essential leadership capabilities: taking risks, embracing the unknown, increasing engagement, building community, and co-creating value. Our coaches practice our proprietary approach, The Becoming Principle,® a unique blend of: • Human development science • Improvisational performance • Business savvy Our services include organizational change solutions, custom leadership development programs, professional development workshops and individual and team coaching. Leaders experience real transformation as they grow socially, intellectually, and emotionally — and enjoy themselves in the process. Our clients include Twitter, Nike, DIRECTV, News Corp, Chanel, American Express, PwC, Rolls Royce, Coca-Cola, The Johns Hopkins Hospital, Grey Group and Bank of America. Our work has been featured in best-selling author Daniel Pink’s To Sell Is Human, and on the pages of the Wall Street Journal, BusinessWeek, Wired, and Fast Company. POAL CEO Cathy Salit’s book — Performance Breakthrough: A Radical Approach to Success at Work — was published by Hachette Books in April 2016. Learn more at www.performanceofalifetime.com.