SimpleC is a science based technology company that designs and delivers media-based behavioral therapies, presented as storyboards, to engage individuals. We help people maintain a healthy daily cadence by prompting for important daily activities, improving motivation through positive reflection and, if needed, specialized behavioral support. SimpleC established its science leadership by first developing a methodology that streamlines therapy selection based on symptoms, the creation of a Therapy Builder technology and a comprehensive series of evidence based outcomes studies under an NIH, National Institutes of Health, federal grant.