With so much attention paid to the outside world portrayed through other websites, there were some serious lack of attention paid to local Malaysian brands and local Malaysian culture in general. Born from that lack of attention to all things local, MASSES was established in 2013 to be the answer to that need. 5 years since going live, MASSES continues to champion the local Malaysian street culture and all the subcultures in between. With a shift in taste globally towards street culture over these past few years, it has helped propelled MASSES to become one of the premier street culture website in Malaysia with topics ranging from music, design, fashion, sneakers and culture.