Through 5x5 Advisory, I help leaders and professionals engage their audiences with ideas and messages that are "loud and clear" through leadership development, communication coaching, strategic planning, and keynote speaking. To clients, I bring a career's worth of analytical and rhetorical expertise from the courtroom, combined with the understanding and insight of a corporate executive. To help leaders and communicators alike reach their full potential, I use the 5x5 analytical framework of IDEAS™: Integrity, Discipline, Excellence, Accountability, Simplicity. Taken from the world of radio communication, the term "5x5" (pronounced "five by five") is a shorthand phrase describing the strength and readability of a radio signal as measured on a pair of 1-5 scales. When an operator receives the response "I read you 5x5," she knows that her signal is coming through to her audience "loud and clear." At 5x5 Advisory, we believe this metaphor perfectly captures the communication challenges facing both those who lead others as well as those with ideas to share: to be heard ("loud") and understood ("clear"). Without signals that are "loud and clear," communication doesn't happen ... strategies don't get implemented ... ideas don't spread ... changes don't occur ... leadership doesn't resonate. Whether your audience is the group of people in attendance to hear your presentation, or the members of the team or organization you're responsible for leading, they won't be engaged with your message and trust your ideas if they can't read your signal 5x5.