At Hyghlyne we believe consumers buy brands. We help you sell your brand in a beautiful and economically intelligent way. Hyghlyne is a Brand Membership Software Product, a mobile app, that helps lifestyle brands and retailers build intimate consumer relationships and convert these into profitable sales – in-store and online. With every purchase, consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalized way and in-line with your brand image. Every purchase leads to a new and different personalized experience. The experience is different depending on the consumer’s personal style and lifestyle, the product the consumer bought and the brand or retailer the consumer bought the product from. No journey is ever the same. The product applies a unique approach and solves many of the hardest marketing challenges in lifestyle retail around consumer experience, management cost and complexity, experience ROI/profitability, consumer insights, privacy and blending online with in-store.