Approved by the General Administration of Press and Publication, the National Business Daily (NBD) is a nationwide Chinese financial and economic daily newspaper focusing on financial and economic news. As one of the three major comprehensive financial and economic dailies in China, NBD has a tremendous influence on business and investment communities across the country. NBD has a daily circulation volume of 500,000 copies. Assuming three readers per copy, each issue of the daily will have an influence on an average of 1.5 million people per day. NBD’s website (www.nbd.com.cn) has 500,000 unique visitors each day on average, and the total number of Internet users viewing reprinted NBD articles on authorised partner websites averages 18 million per day. Meanwhile, NBD has 22 million fans following its microblog and up to 1 million mobile device users viewing its digital content via mobile app, demonstrating the profound influence that a vibrant NBD has on the Chinese people. NBD is committed to professionalism, authoritativeness, pragmatism, and viewer satisfaction. With its insightful news reporting and unique perspective, NBD offers great value for business and investment communities as a reliable news source. It has won many of the most celebrated awards including “Media with Best Investment Value in China for 2011-2012”, “Most Influential Industry Brand in China for 2011”, “Most Socially Responsible Financial and Economic Media in China for 2011”, “China Newspaper Advertising Value Ranking for 2010-2011 – Media with Best Growth Value”, “Media with Best Investment Value in China for 2009-2010”, “Fastest Growing Young and Upcoming Financial and Economic Media in China for 2008-2009”, “Most Influential Industrial Media in China for 2008” and “Media with Best Investment Value in China for 2008”.