LinkedIn has more than 740 million users making it one of the top social media platforms (1). As the audience has grown over the last few years, it has become clear that LinkedIn is more than an online resume. It is the space for professional networking and social selling online. While 90% of B2B decision-makers say they will not respond to cold outreach, 92% of B2B customers say they are willing to engage with someone who has positioned themselves as an industry thought leader(2). More than 20 million companies are on LinkedIn, and if you are looking for a job, there are more than 20 million open jobs posted on the site (3). Whether you are a consultant, business, or job seeker, you can make LinkedIn work for you. Sources: 1 - https://influencermarketinghub.com/social-media-sites/ 2 - https://blog.hubspot.com/sales/social-selling-stats 3 - https://kinsta.com/blog/linkedin-statistics/