CAKE provides performance marketing software with solutions for affiliate marketing, lead distribution, and multichannel marketing that enables advertisers, networks, and publishers to manage, measure, and optimize marketing performance in real-time. Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. Visit: https://getcake.com/affiliate-marketing-software/ Lead Distribution Solution: Maximize lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers, and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. Visit: https://getcake.com/lead-distribution-software/ Multichannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey. Visit: https://getcake.com/marketing-attribution-software/