Can you really be successful in sales without being a “hard closer?” Does a bear…well, you know. The days of the snake-oil-salesman are over. Today’s consumers today are savvy, educated, and perceptive. They don’t want you in their face, aggressively pushing their boundaries, and forcing them to make decisions they aren’t ready to make. Sales is part science, part art. There are factors that lead to success in sales and guess what? They are ingrained inside of you already. We just need to bring them out! It is the single-most, rewarding, challenging, and lucrative career you can have in the field of business. However, if you want to reach your full potential in the field of professional selling, you’ve got to take the time to learn what works. You’ve got to commit to understanding the nuances, the habits, the strategies, and systems that make salespeople great. When you implement the actions and processes that make you confident and comfortable, you’ll finally reach your full potential in sales and start seeing the results you deserve! Steve Heroux, who’s helping to change the way we look at sales, delivers the goods without the fluff and atta-boy motivation techniques. He gives it to you straight. No nonsense, extremely honest, and action-inspiring content that will have you wishing you had read this book before you got started in sales!