Coaching talented people to excel. FluidCoaching is a new company focused on Business Coaching. Executive coaching can have a major effect on the performance of individuals and therefore on the organization’s success. Ultimately it’s about improving performance through developing skills, raising awareness and confidence and focusing upon the outcome. FluidChange can coach at all levels in an organization from CEO’s and the Board members, C-level leaders, Directors and management team members and the rising stars who will soon to be executives.