Downtown Appleton. One Great Place. Appleton Downtown, Inc. (ADI) is a not-for-profit community coalition dedicated to an economically strong, safe, attractive and exciting downtown. Our goal is to make Downtown Appleton a vibrant and accessible destination for business, learning, living and leisure! There's so much to like about Downtown Appleton. Thanks to its 70+ unique boutiques and specialty shops, 70+ casual, fine dining, ethnic restaurants, pubs, clubs and live music hot spots, a leading performing arts center and world-class visual arts gallery, family-friendly activities and attractions, a variety of coffee shops and gathering places, PLUS Northeast Wisconsin's best events, many consider Downtown Appleton One Great Place -- and it just keeps getting better!