Upcycle Communications is an independent agency that works fluidly across a number of industries. We are storytellers and marketers specialising in purpose-driven brands on a mission, effecting change for the better through transformational communications. We like a challenge: We cut our teeth on luxury, travel and hospitality, but whenever possible we choose to focus our experience and expertise on the business of good. We delight in exploring the innovative and unexpected. We understand both established brands as well as growing startups. We sound different because we are different: We believe that well-crafted communications define purpose; purpose is the start of a movement that can create real change and ultimately success. We are strategic, resourceful and dynamic, but we are also kind, deeply principled and honest (sometimes to a fault). We believe in quality over quantity: Sometimes less truly is more. Current clients and past experience include heritage brands as well as growing startups, well-known names in F&B and plant-based protein alternatives, sustainability gamechangers, internationally renowned names in hospitality and tourism, and more. Our work includes media relations, social media strategy, content creation, partnership marketing, brand development, thought leadership, copywriting, events and internal communications.