AirActive is a digital self-disruption of the fitness, wellness, recreation and sporting industries. The goal is to accelerate the transformation towards a market-in model and allow users to search, book and pay any physical activity, anywhere, anytime. Using a market place model, AirActive is a win-win play between the providers and the users, increasing the velocity of the market and enabling providers with advanced big data and yield management capability. A sophisticated ecosystem partnership is built to deliver on the promise and extend the win-win.