Make healthy hydration the new norm. Our mission is to raise public awareness of healthy hydration, and encourage sustainable healthy hydration habits, by sharing scientific research, educational materials and practical tools. Nutritional advice typically focuses on food intake. Yet, the quantity and quality of the fluids we drink every day can have a significant impact on our well-being and long-term health. Therefore, one of our primary challenges is to communicate the fundamental need for healthcare policymakers and practitioners to proactively provide healthy hydration advice.