Recro Media is a performance driven Marketing pioneer with over 10.5 million database in India, online advertisers in excess of 80% of the market share, across verticals rely on Recro for ROI backed digital spends. users are deeply profiled and categorized under various targeting parameters. The research offers media planners and marketing decision-makers the opportunity to see the results which prove that online advertising campaigns are better off by adding email as an element to their banner campaign. The study also shows which channel has the strongest advertising recall and the benefits of integrating the two channels effectively.