Pilot Marketing Strategy is a marketing and sales consultancy that helps businesses of all size generate more revenue through improving the effectiveness of their marketing and sales efforts. Pilot is uniquely qualified to help clients solve a wide variety of marketing and sales challenges. From providing marketing and sales leadership on a short-term or fractional basis, to dedicated attention to a specific project or set of responsibilities, clients of all sizes can realize value from the skills and experience that Pilot Marketing Strategy offers. AREAS OF MARKETING EXPERTISE ● Marketing Strategy ● GTM Planning/Execution ● Demand Gen ● Brand Development/Messaging ● Partner Marketing ● Inbound Marketing ● Digital Marketing ● Solution Marketing ● Global Marketing ● Social Media Marketing ● Channel Development ● Segmentation/Analysis FRACTIONAL CMO SERVICES Allows small businesses and startups to add senior marketing leadership to the team for a fraction of the expense to hire a marketing executive. ● Marketing strategy development, and integrated Go-To-Market planning ● Refinement of branding, positioning, and messaging ● Leadership and mentoring of marketing staff ● Selection and management of agencies ● Immediate replacement of a departing marketing executive while a successor is recruited CAMPAIGN/PROGRAM PLANNING AND EXECUTION Organizations can overcome short-term marketing challenges with an experienced marketing professional, without long-term commitments. ● Develop and execute marketing campaigns/programs ● Quickly add a marketing resource to respond to incremental business ● Immediately fill a critical skill gap, until a permanent hire is recruited ● Temporarily backfill a marketing team-member on leave