Where do truly great companies come from? They don’t just happen. They are “forged” by people with a vision of what is possible, the intelligence to see what needs to be done and the courage to make it happen – to break through the resistance that causes others to quit or compromise. It requires sweat and sacrifice and a willingness to forgo the easier path. BenGen has set out to be a truly great company – an organization that does well by doing in good – for its team, for investors, and for the markets it serves. Both a strategic premise and an operating principle, the means by which the company evaluates decisions. Specifically, BenGen is an organization that “incubates” promising new online businesses. But more, BenGen is an idea. It is an organization that embodies a certain attitude characterized by an optimistic perspective that believes it is possible to build very successful businesses that provide attractive ROI while creating environments in which individuals succeed and thrive – companies that do good things for the people within and outside the organization. And that demands personnel with a certain kind of mindset. People with the capability and the willingness to compete and excel with the best in their category; consider the needs of others and who choose opportunities that make a positive impact. BenGen draws a line in the sand. On one side is the average, the easy, the selfish, the mundane. And on the other is acceptance of a higher call...to a more excellent way, a commitment to always be a notch better than expected and recognition of the exceptional effort, talent, and dedication that commitment demands. It’s a friendly yet non-negotiable challenge to everyone the brand encounters – partners, staff, investors, entrepreneurs and portfolio companies to step up their game...to be better leaders by being better servants, to be better servants by leading, to care more and to make a positive impact in every aspect of life. That’s the heart of BenGen.