We get mobile users to engage with ads on the open internet, allowing us to deliver outstanding campaign results for our global client base. To do this, we build recognizable engagement elements into existing mobile display and video ads. On average, 2.5% of users engage with advertising content using our proprietary LivingAd-technology. We exceed campaign metrics and deliver improved performance as every engagement is processed by our algorithms in real-time and in compliance with data protection laws, enabling us to optimize campaigns on the fly with live campaign performance data. In short, we unlock actionable audience data from mobile ads, which helps boost campaign performance.