GUD Holdings Limited comprises a number of dynamic consumer and industrial products companies based in Australia and New Zealand. Through these businesses, GUD is the owner of one of the Asia-Pacific region's premier brand portfolios. Most of GUD's brands are market leaders in their individual product categories and industries. In addition to brand management, GUD's principal skills are in the disciplines of product design and development, offshore sourcing and supply chain management. The Group greatly values new product development and innovation, believing that these capabilities are fundamental to generating long-term, above average financial returns. GUD has been listed on the Australian Stock Exchange for over 50 years and is included in the S&P ASX 200 index.