Sortify.tm is a fast-growing New Zealand-based legal tech start-up, born out of boutique intellectual property law firm Potter IP. Empowering IP offices, trademark attorneys and registrants with innovative solutions, Sortify.tm is transforming the way the trademark industry manages the trademark registration lifecycle. Sortify.tm Attorney is the world’s only AI-based trademark productivity software suite, enabling trademark lawyers and their teams to improve across all stages of the trademark process - pre-filing, filing, examination and registration. DIY TM is a leading online trademark filing platform for direct registration in Asia Pacific and New Zealand’s fourth-largest filer of trademarks.