Savage Ruthless started in March of 2017 at The University of Nebraska-Kearney. The business all started as an assignment for a marketing class with 24 shirts. The products were originally only sold to friends and mutual friends. Through word of mouth, friendships, and social media, the company name spread across the United States and continues to grow. Promotional events and Savage Ruthless Nights have been created to not only promote the clothing, but to also show people a great time and experience. Savage Ruthless sponsors professional athletes, musicians, and public figures. We host events such as fashion shows, parties, and promotional nights in various states. We are involved heavily in e-commerce clothing sales as well as Pop-Up Shop retail. A big part of this company is giving back. We have donated money to the American Cancer Society and we have turned a portion of the company profits into warm clothing and food for homeless people in large cities. The mission of this company is live life a certain way. Live life to the fullest, be courageous, and don’t hold back with anything that you do. You cannot be scared to take risks. You have to live life the Savage Ruthless way.