Advertising Sales Promotion Sdn Bhd (ASP) is a below-the-line (BTL) advertising company that was established in 1972. Since then, ASP has successfully implemented communications programmes for some of the most recognisable companies in the world. At Advertising Sales Promotion (ASP), our BTL marketing solutions encompass promotional gifts and products, event and promotion marketing, point of purchase advertising and outdoor advertising. Our focus is to develop new opportunities and continuously grow our client’s business. It is fundamentally important for us to understand our client’s industry, their business, and of course, their clients. With the right information in hand, we build precise strategies and creative expertise to develop customised BTL communications. ASP’s expertise can be summed into three main points. 1. Events: Promotional campaigns, launches, roadshows, and game activities 2. Premium: Promotional gifts and corporate gifts that may be regarded as an advertising medium itself. 3. Point-of-Purchase Advertising: Designing, fabrication, and venue set-up