During the last years, TeleIDEA have continued and even accelerated its extremely rapid growth, and are proud to claim they are now one of the world’s leading application suppliers, with a large and swiftly growing number of customers all over the world, and products servicing many millions of users on 10 different major networks worldwide…and plenty more to come! In TeleIDEA’s view, the role of interactive services in a digital platform is very important and consequently during the last years TeleIDEA have developed solutions to allow digital TV operators to easily use new services to promote their brand image and, at the same time, to provide viewers with access and exposure to a large set of new and innovative features.