As an international bespoke insights specialist, we champion the consumer’s voice & inspire brands to shape ideas, products and communications strategy – in ways that connect with today and anticipate tomorrow. We are dedicated to insights, creativity and activation, offering fresh thinking to marketing, branding, and innovation challenges for brands active in complex multi-market environments. Created in 2014 by bringing together the marketing research expertise of KNOTs Research and the brand & communications planning know-how of ADK Europe, our team of researchers, analysts and planners is based in Amsterdam with roots from all over the world.