Blue is an award-winning advertising agency specializing in reputation, public affairs and advocacy advertising. Blue is organized to ensure senior-level involvement in every assignment and combines “Madison Avenue” creative standards with metric-moving skills honed in our past political work. Our expertise is in creating strategic campaigns that raise awareness, frame public discussions, engage audiences and affect behaviors, whether it be to enhance an industry’s reputation, elevate a cause or win a policy debate. We help corporate, industry and non-profit clients effectively create a new window through which others view them and the issues they care about. We pride ourselves in helping shape opinions through research-based creative that educates, persuades and motivates, establishing emotional and personally relevant connections that are not only memorable but meaningful to our audiences.