That Was Then UNO Branding was founded in 1999 by childhood friends Carolina Ornelas and Luis Fitch, who grew up in the border town of Tijuana, Mexico (the world’s most visited border), where they thrived in a culturally rich environment, extracting and integrating the better of two worlds: Mexico and the U.S. It was only natural that they would one day launch a cross-cultural design agency to help clients target the burgeoning multicultural market. Prior to UNO’s inception, Carolina and Luis amassed 10 years of solid work experience as senior staff at some top-notch retail branding agencies around the world, where they perfected their craft in areas of strategic branding, advertising, transcreation, promotions, product development, retail branding communications, packaging, brand events, ¡y mucho más! This Is Now In the years since UNO Branding came to fruition, a lot has happened. For starters, the demographic landscape has changed dramatically. What was once an acculturation story has now morphed into a culture-sharing narrative. The internet and technology has made us a fast-fusing society eager to learn and share our experiences. Culture, food, music, art, language, etc., are just a click away. This shift toward a culturally interwoven society positions UNO Branding at the forefront of today’s cross-cultural design market. And This Too UNO Branding’s unique design approach garners broad appeal with all audiences because we design it to do so. Our work speaks to niche groups, mass markets, and cross-cultural audiences in a way that captivates, resonates, and influences Latinos, and everyone in-between. Our unique background and multicultural experience provide us with a blend of ingrained multinational insights that allow us to seamlessly navigate through any project, from highly segmented messaging to mass-market appeal.