iBulb promotes the use of flower bulbs, bulb flowers and ready-potted bulbs by means of worldwide PR activities and advertising campaigns. iBulb’s MediaFiler Media Archive gives the press and iBulb’s participants access to digital visual material. The market segments for which iBulb develops and implements activities are: 1. Dry sales: flower bulbs purchased by consumers for use in gardens, and flower bulbs used in public spaces such as parks, roundabouts and roadside verges. 2. Forcing: flower bulbs that are sold to professional growers in other countries who will use the bulbs for the production of bulb flowers and ready-potted bulbs. Another distinction can be made here between spring-flowering bulbs (tulips, daffodils, hyacinths, etc.) and summer-flowering bulbs (lilies, irises, calla lilies, gladioli, etc.).