We are introducing a new fashion 'ecosystem' based on peer-to-peer (p2p) principles. The final customer should be connected to a designer (or any other creative people like stylists, models, and photographers) directly on a basis of trust. The final customer should play a key role in the process of creation (co-creation and customization); p2p promotion; co-pricing (paying less for being involved more); and in something quite innovative - co-investing.