At The Upping Company we create websites & other online applications to help businesses grow their online presence. Whether it's a simple webpage or a complex ecommerce platform, we always take the same approach which is proven to maximise the benefits for our clients. That approach? Intelligent planning. Not only do we have many years' experience in web development, we also bring to the table many years of experience in marketing, communications, design, project management, and business mentoring. So when somebody asks us to build a website, the first question we will usually ask is "Why...and what do you want it to achieve for your business?" For more complex projects, we have developed a collaborative interactive workshop approach which we call "RoadMapping". This allows you to gauge the viability of your project/business and make an accurate decision about whether it's worthwhile to pursue the path you thought you should go down...or to find another path to the goal. Some of the works we undertake using RoadMapping include: Customer Development Market Analysis Risk Assessment Reportage Identity Formulation Investor Pitch Development Customer Engagement Planning Market Strategy Brand Guidelines Development Developer’s Specification Content Requirement Schemas Application Prototyping Clickable Prototype Development For more see: www.theuppingcompany.com/roadmapping