Founded in 2012 by Gianluigi Longinotti-Buitoni, L.I.F.E Italia S.r.l. is a research driven start-up. Created as the Italian branch of the Luxembourg company, L.I.F.E. Corporation S.A. currently develops design protocol in Milan, Italy. Data security systems are located in Sierre, Switzerland while accounting services reside in Luxembourg. Scientific research drives everything we do. From creation to design to prototyping we strive to be grounded in real, actionable data with zero spin. L.I.F.E. believes science, not marketing, is of greater service to our community. From the engineering behind our sensor-embedded clothing, to the 4G phone that communicates in realtime physiological data to doctors or coaches, to the validation of our algorithms, science and leading edge technologies is what helps us better create the medical accuracy and activity-specific relevance of our devices. We have created our Medical, Performances and Efficiency devices to help our customers improve their health, modify their habits, enhance their performances or optimize their efficiency while working. Because ethics is our founding mission, we ensure that the valuable physiological data generated by our customers is solely and securely owned and controlled by them. Welcome to L.I.F.E.