Red Matter provides data visualisation software in the area of cell analysis. The software is cloud-based and works on any internet-enabled device. This facilitates remote diagnosis of diseases such as blood cancers, speeds up diagnoses, provides researchers with cell analysis tools on any device and from anywhere, allows researchers to instantly share and publish analysis,facilitates the teaching of cell analysis, and helps automate analysis through machine learning. Red Matter was released for free 3 years ago and has users registered in over 2,000 Institutes, including all 10 of the top 10 Universities in the world. The market opportunity is in Universities, hospitals and laboratories all over the world.