Project M is a brand identity consultancy aimed at fashion and beauty companies. Applying the concept of archetype branding, the services are tailored to develop brands with emotional motivation and remarkable identities. The unravelling of the brand essence is followed by positioning, marketing and visual communication plans and/or mentoring sessions that tackle the business core. Why applying archetypes to branding? Because they work like a compass, always pointing to the brand’s north. Some benefits of their application are: - For clients: clearer brand image leads to stronger engagement with product and brand - For companies: by identifying the deep human truth underlying the brand, they understand who they really are, giving meaning to all aspects of the business and providing a consistent, long-run plan to rely on.