Maximum is a brand licensing consultancy offering comprehensive retail management expertise through a range of fully integrated services including: Brand representation We create and execute comprehensive licensing programmes that are both innovative and sustaining, managing all aspects from initial strategy, sourcing and management of licensees, forecasting, contract negotiations, product development, marketing, retail activation and sales. Retail development We have built up strong and long standing relationships with retail partners. We work closely with both the buying and retail marketing teams to ensure product not only launches in the right stores but we achieve maximum consumer awareness and sales. We work with licensees on sales, POS material, distribution opportunities, manage cross category displays, coordinate in store promotional events, devise and execute retailtainment & marketing plans whilst providing ongoing support to the retailer. Brand extension We seek to maximise a brands potential by developing unique consumer products and direct to retail programmes. Our wide contact base allows us to not only take brands into new classifications of goods and services but also duplicate their business into international markets.