The Advocate is the first online service dedicated entirely to promoting the activities of not-for-profits and charities – organisations that sometimes find their messages swamped by the deluge of competing media releases and stories. The vision is for the charitable sector – and those interested in it – to have a dedicated portal to follow campaigns and news. Editor-in-Chief Ryan Fritz started The Advocate in 2014 to provide the sector with a media platform to effortlessly tell their worthwhile hard news stories and opinion pieces. The Advocate’s audience cares about social justice issues like poverty, health, community, environment, and the foreign aid budget.